Post by account_disabled on Feb 14, 2024 1:19:11 GMT -8
Ashopping and local campaigns on all Google Ads accounts. Google will automatically transfer existing smart shopping campaigns to Performance Max campaigns between July and September . Local campaigns will automatically transfer between August and September . Google will also launch a oneclick selfservice tool in Google Ads for those who would like to move specific Smart Shopping or local campaigns ahead of the above dates. The tool will be available for Smart Shopping campaigns starting in April with support for local campaigns starting in June.
In other words if you use Google smart shopping today it would be a good idea to familiarize yourself with Performance Max already now possibly. by testing it and learning to optimize the campaign type. Give way to exact match and better quality result Likewise Performance Max will always give way to the exact match keywords that are Cuba Email List the account. This means that if you e.g. has a search campaign running on the account with exact match keywords it will always be displayed before Performance Max. Thus one should not be afraid that it gives false hopes by including revenue from exact brand searches and thus gives wrong ROAS. In addition it will always be the ad with the best quality result that is shown across the account on both Search Display Youtube and shopping.
This means that if you are already running display shopping and search etc. and they have a better quality result than Performance Max they will still be displayed. Conversely if Performance Max performs better it will be shown. can diverge from other campaigns that perform better is very positive and still gives us some control in the end. Negative keywords Google has announced that there are no plans to negative keywords at campaign level in relation to performance max. However there are plans for negative keywords for brand safety at the account level. This will make it easier to filter.
In other words if you use Google smart shopping today it would be a good idea to familiarize yourself with Performance Max already now possibly. by testing it and learning to optimize the campaign type. Give way to exact match and better quality result Likewise Performance Max will always give way to the exact match keywords that are Cuba Email List the account. This means that if you e.g. has a search campaign running on the account with exact match keywords it will always be displayed before Performance Max. Thus one should not be afraid that it gives false hopes by including revenue from exact brand searches and thus gives wrong ROAS. In addition it will always be the ad with the best quality result that is shown across the account on both Search Display Youtube and shopping.
This means that if you are already running display shopping and search etc. and they have a better quality result than Performance Max they will still be displayed. Conversely if Performance Max performs better it will be shown. can diverge from other campaigns that perform better is very positive and still gives us some control in the end. Negative keywords Google has announced that there are no plans to negative keywords at campaign level in relation to performance max. However there are plans for negative keywords for brand safety at the account level. This will make it easier to filter.