Post by account_disabled on Feb 14, 2024 1:18:47 GMT -8
Acustomers only come when a need arises. By using the other platforms within Google you get further up the buying process and help create a need among potential customers. In this way you theoretically expand your target group. branding and more customers in the long term. Performance Max runs on six areas within Googles portfolio which are Search including shopping Gmail YouTube Display Discovery and Maps. Isnt it dangerous to give all control to Google We can probably all agree that it all sounds very delicious but on the other hand for many it can also sound a little scary that you just give Google money and then let them take control.
When Google launched smart shopping I thought it was very smart businesswise on Googles part to say Just give us your money and well probably manage it. This since Google will ultimately probably get more money out of it since they often give it a little more gas with exposures and clicks than you would have done yourself. Back then it sounded very invasive Turks and Caicos Islands Email List now with Performance Max it sounds even more invasive. All this may sound a bit violent. However we have previously seen during the rollout of smart shopping that with the right setup it worked after some time out of times better. In addition Performance Max offers a lot of possibilities since you can reach further via several platforms.
Likewise Google also has an extremely large amount of data and a crazy algorithm that makes some things available through their automation that you cannot achieve by yourself. For example Googles own algorithm will use real time bidding which means that Google will deal with all attributes in each individual search and not just the classic data points. Performance Max will take over Google Smart Shopping Google has announced that Performance Max by September at the latest will take over smart.
When Google launched smart shopping I thought it was very smart businesswise on Googles part to say Just give us your money and well probably manage it. This since Google will ultimately probably get more money out of it since they often give it a little more gas with exposures and clicks than you would have done yourself. Back then it sounded very invasive Turks and Caicos Islands Email List now with Performance Max it sounds even more invasive. All this may sound a bit violent. However we have previously seen during the rollout of smart shopping that with the right setup it worked after some time out of times better. In addition Performance Max offers a lot of possibilities since you can reach further via several platforms.
Likewise Google also has an extremely large amount of data and a crazy algorithm that makes some things available through their automation that you cannot achieve by yourself. For example Googles own algorithm will use real time bidding which means that Google will deal with all attributes in each individual search and not just the classic data points. Performance Max will take over Google Smart Shopping Google has announced that Performance Max by September at the latest will take over smart.